When selling internationally, a company will often use a sales agent or a distributor to reach more customers in an overseas market.
However, whether you decide to use an agent or a distributor depends on a few factors, including how much control you want to retain of your brand in the market, or the level of margin or commission you’re willing to give to an external sales function.
John Reed (Export Aid and the Institute of Export & International Trade) is joined by Liz Ward (Virtuoso Legal) to give practical tips to ensure you know how to work with agents and distributors to drive international sales without losing control of your brand or offering.
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