Making the Most of International Tradeshows
International tradeshows represent a significant route to meeting customers and partners in export markets, but to meet the right people and initiate lasting relationships takes a lot of planning and thought.
In this 1-hour session, the Institute of Export & International Trade give an overview of how exporters can choose and make the most of tradeshows.
Recommended further reading:
10 tips for succeeding at international tradeshows
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