Food and Drink 2018: A Pragmatic Guide to Researching Export Markets

Some exporters make the mistake of thinking research is an unnecessary, onerous and potentially expensive activity. However, in our experience of helping hundreds of companies to build sustainable export sales, we have seen how it can be a very effective tool to help you.

For this year’s annual Food and Drink webinar, we look at the importance of researching your export markets thoroughly, alongside the Food and Drink Exporters Association and the British Library Business and IP Centre. In this one hour session we tell you how to:

  • Prioritise your priority export markets
  • Identify gaps for your products
  • Find the right distributors for your brand
  • Help you perfect your pitch to overseas buyers
  • Avoid costly commercial mistakes

We show you how to take a pragmatic approach to your research as part of your export planning and how you can do it on a low or no budget!

Open to Export webinars are powered by The Institute of Export & International Trade – the UK’s only professional body representing international trade, recognised by the World Trade Organisation and the International Chamber of Commerce as a ‘Small Business Champion’.

Catch up with all of our webinars at

Export Action Plan