The Association of South East Asian Nations represents the 6th largest and the fastest growing regional market in the world. Within a decade it will become the 4th after only the USA, China and the EU. However, exporters need to be aware of the different business cultures out there and have a plan for mitigating the risks.
This one-hour webinar gives an overview of the opportunities and challenges of exporting to the ASEAN region. Paul North, an ASEAN Trade Adviser at the UK Asean Business Council, is joined by Brook Horowitz, CEO of IBLF Global and a regular Open to Export webinar presenter.
If you’d like more information about managing risk in emerging markets, we suggest looking at Brook’s course with the Institute of Export & International Trade: https://www.export.org.uk/page/EmergingMarkets
Open to Export webinars are powered by the Institute of Export & International Trade – the UK’s only professional body representing international trade, recognised by the World Trade Organisation and the International Chamber of Commerce as a ‘Small Business Champion’.
Catch up with all of our webinars at opentoexport.com/webinars