What is the most common mistake made by new companies in the Export market?

Question

What is the most common mistake made by new companies in the Export market?

This question was asked as part of our pricing webinar during the food and drink feature for 2016. You can catch up with this webinar at:

http://opentoexport.com/webinars/food-and-drink-2016-setting-the-right-international-price-for-export/