What is considered a reasonable margin expectation for an agent to make between them and retail ?

Question

What is considered a reasonable margin expectation for an agent to make between them and retail ?

Also what is considered reasonable as an order value to consider the agent or retailer to have an exclusive deal in their location ? , these are both areas we are struggling to understand and therefore set at a level which results in successful deals

This question was asked at our recent webinar – Finding the right agent or distributor to grow your business overseas