Labelling products for shipment out of the Netherlands


If I am reselling peanut butter to end consumers through a webshop based in the Netherlands, do I need to relabel each jar depending on where the buyer is located?

As my webshop will an english language website, those who shop there will need to be able to read and understand English in order to select and buy the products, is my shop seen as a point of distribution from the Netherlands and therefore falls under the rules that would govern lableing concerns for the Dutch market?

Ok two questions!

I thank you in advance for any help you could extend me.

I am new to the food industry and am currently validating my business concept. Think of it as a online farmers market for small, gourmet producers of natural peanut butters.

I will be shipping no more than 12 jars of peanut butter from 12 different brands to end users in EU countries, the USA and Canada primarily using a delivery service such a UPS or DHL.

My products will not be resold.

I am NOT a UK business but I am a native English speaker which is why your site is so handy to me. My Dutch is okay but not good enough to completely understand what I read and considering that food is highly regulated and controlled for health and safety reasons, it is extremely important that I understand what is required for importing and export food products properly.


Hi there,

I hope you get an answer to your question shortly.

In the meantime, I recommend also looking at the Institute of Export and International Trade’s helpdesk for more specific advice:

The OTE team


Hi there,

thank you for your question.

have you considered contacting Enterprise Europe Network to help you with your growth in Europe and beyond? They have expert advisers on EU legislation and other areas of EU trade.

As you are not a UK adviser, you would need to contact the EEN office close to your business location. You can find the full list here.

Their service is free of charge (the service is funded by the EU) but they will require you to work on an action plan to demonstrate the impact of the work they carry out on your future business growth/internationalisation.

best wishes

Mathilde Murphy |Trade & Information Team Manager| Enterprise Europe Network (East of England)  |  |  @EENEast  |  @EEN_UK  |

Enterprise Europe Network helps ambitious businesses innovate and grow internationally.  Jointly funded by the European Commission and Innovate UK, our experts advise and connect those looking to commercialise ideas and succeed in new markets.  In the UK, Enterprise Europe Network is delivered by 24 organisations located across England, Northern Ireland, Wales and Scotland.


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