How worrying is the thought of exporting to the BRIC’s?
Question
As a prospective exporter, what is it that makes it worrying?
Answer
Steven,
My connections in the export community say regularly that it’s not a country specific anxiety but their lack of any quantifiable understanding.
How much does it cost versus the likely returns and the probability of success?
Now I need that information for my business, selling my product and I need it quickly because I have ten other ways to make my forecast this year that don’t involve travelling across water.
You asked a broad question, that’s my helicopter view!
Philip
Answer
Philip,
Thanks for your response. I find it interesting since it chimes with some anecdotal evidence I have been collecting.
The reason I asked is as a bit of my own research since I am mulling splitting our business into three divisions with sales and marketing, logistics and consultancy (export market evaluation and technology transfer) . The consultancy piece is to help customers evaluate markets quickly and efficiently. We have always done it but mixed into the sales part of the business as part of methodology. This has worked in Europe but I think UK companies like to break it down to those bit sized pieces.
Steven
Answer
Steven,
I’d recommend attending a local chamber of commerce event and socialising your ideas there. They are usually owner managed businesses from start-up to more established firms and in my experience very willing to help if it’s not a sales pitch.
Most chambers allow attendance for non-members so you don’t need to join up, http://www.surrey-chambers.co.uk/ and http://www.hampshirechamber.co.uk/ are both near you.
Philip