How important is translation for documentation?

Question

How important is a good translation on an export product being sold into another market. Can I incur costs and fines for a bad or wrong translation?

This question was asked as part of our pricing webinar during the food and drink feature for 2016. You can catch up with this webinar at:

https://opentoexport.com/webinars/food-and-drink-2016-setting-the-right-international-price-for-export/