For export to China should you concentrate on building a website for mobile devices?


If looking to export to China is it best practice to build a website for mobile devices primarily and get that part right?

(This question was asked at the ‘Don’t get lost in translation’ webinar on March 11th 2016.)


Definitely, but you should anyway irrespective of market – UK visitors to our own website on mobile devices overtook those on desktops a year ago and the trend is accelerating. China will be even more mobile-focused, especially if you’re targeting a consumer sector rather than business.
Additionally Google is now understood to penalise non-mobile-friendly content, although just how heavily is moot; check out your Google Analytics and this should be apparent.

Go for it 🙂



Thanks Mark – much appreciated!

Export Action Plan