finding business partners to sell in japan


We are looking for partners to distribute in japan via B2B
and online platforms direct to the end user such as Rakuten,Yahoo auction and Amazon.



I work for UK Trade and Investment in the South East of the UK. We are he government agency who help British companies in developing new export markets. I am sure we could assist you in finding distribution partners in Japan. If you want to contact me to find out how we might help, you can reach me on 07740 611218 or my direct email


Roger Figg


It is possible for foreign companies to sell to Japanese consumers via and Amazon in fact has information for foreign vendors on how to go about this. However, you will need to have a bank account in Japan to receive payments and in order to do so, you will need to have some form of legal presence in Japan in order to be able to open a bank account. The situation with Rakuten is similar; Rakuten asks vendors to submit a Japanese company registration document in the case of a corporate entity, or in the case of sole proprietors, they need to submit both a “registration of seal” and residential address certificates. There are foreign vendors who produce a Japanese language webpage through which Japanese consumers can place orders. This may capture some of the more risk-taking/internationally minded customers but an overseas telephone number and an enquiry page which only allows customers to make enquiry in English might not be reassuring for many.

For more information about e-commerce opportunities in Japan please contact our Retail team at UKTI Japan, details at:


Dear Osamu

Great to hear that you’re looking to find distributors and looking to sell business to business, online and direct to the end user in Japan. It would be interesting to know more about the product that you intend to sell into Japan.

UK Trade & Investment (UKTI) offers a service called the Export Communications Review (ECR) which can help you to identify and optimise your social media for international trade, including Japan. We might also be able to identify other e-marketplaces for you.  This will help you to generate new sales online, as well as finding new distributors.

I am the accredited ECR consultant for UKTI in London and the South East.  If you’d like to find out more, please take a look at under Services or send us a message on

Good luck with your international plans!


Export Action Plan