Cycling business seeking help with EU expansion


We are a cleaning and Rider care business looking to expand into Europe and looking for distribution companies in Europe assist in our expansion.
We have some very quirky products which are used by professional UK teams and Olympic champions, which have some amazing reviews.


Hi Dean,

My name’s Elliot Shekell and I’m a Deputy Trade Advisor for UKTI France, working at the British Embassy in Paris.

I’ve taken a quick look online for “grossistes des équipements vélo” and “distributeurs des équipements vélo” (bike equipement wholesales and distributors, respectively) and have found the following companies that might be of interest to you:


If you would like any help approaching these companies to present Purple Harry, this is a service that UKTI can provide as part of our chargeable bespoke OMIS programme.

It may also interest you to know that the bicycle market in France is dominated primarily by Décathlon (owned by the Oxylane group), which sells a large range of bicycle and bicycle-related products predominantly under its own brands. Décathlon’s competitors include Intersport (who also own a bicycle brand) and Go Sport.

Go Sport:

If you would like to further discuss how UKTI France can help you, please email me at [email protected]

Hope this helps!



Hi Dean
we offer a commercial fast-track market entry service to multiple markets. If we can help in any way we would be glad to have a discussion with you.
See more at to get a flavour of what we are about
Wishing you every success


Good morning Dean,
As well as contacting UKTI as above, I would suggest you speak to my Enterprise Europe Network colleagues in the Midlands, who can offer free support on finding distributors by publishing a profile of your partner needs and promote it in other EU countries thanks to our counterpart EEN offices across the Europe.
You can speak to Leila Nejmeddine:
Leila Nejmeddine
Enterprise Europe Network Adviser
Enterprise Europe Network Midlands
East Midlands Chamber (Derbyshire, Nottinghamshire and Leicestershire)
Nottingham Commerce Centre
8 Experian Way
Ng2 Business Park
Tel: +44 (0)333 320 0333 ext. 2149
Fax: +44 (0)115 957 8758
Mob: +44 (0) 7764 431004

I hope this is useful.

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