Competition from Chinese businesses

Question

My company makes glass shower enclosures and bath screens and we are trying to target developing markets, but we’re finding ultra-cheap Chinese competition everywhere.

To what extent have the Chinese penetrated the markets in Chile & Colombia, and how can we combat this in terms of our sales and marketing?

Answer

My colleague Benjamin Brown has been studying the bathroom fittings market. He concludes that while there is a large penetration of Chinese products at the lower end of the market, there are growing opportunties from higher value consumers in the areas in which Roman specializes.

Ben’s market development report on the subject will be sent to you shortly.

Warm regards

Mat

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