I am a fashion PR agent helping British fashion designer brands to the Chinese luxury market.
I need to apply for a Chinese Trademark, what is the best way of me going about this?
This is something that we can assist with at My Business Counsel. Do you want to send me an email on firstname.lastname@example.org. We can then discuss further.
You may also want to check out all the background information provided by the Institute of Trade Mark Attorneys (www.itma.org.uk)
They also run free Trade Mark clinics on the 2nd Thursday of every month at their London offices (http://www.itma.org.uk/trademarks/clinics)
Most IP rights are indeed territorial. So rights granted in the UK normally only cover the UK etc.
But there are international protocols which you can use to extend manys types of IP into overseas markets. in the case of trade marks this is the Madrid protocol. This enables you to apply once and cover some, or most markets – but you have to select which ones and each will have a cost. So you need to give this some thought.
The link below should help but if not, call the IPO on 03003002000 for free and ask about the Madrid Protocol.
Or this link will give you advice on China trade marks and links to the UK’s IP attache based there – who can provide free advice