Are there any examples of successful incentives that could be used with distributors?

Question

Are there any examples of successful incentives that could be used with distributors?

This question was asked at our recent webinar – Finding the right agent or distributor to grow your business overseas

Answer

Hi Jennifer
There are the usual monetary incentives such as discounts if they make a larger purchase and hold more stock, but in my opinion and in my experience the best incentives are making sure you maintain a level of contact and communication offering support and information.
Also…You should also be calling them to account on a regular basis checking progress. This level of ‘Carrot and stick’ management works.
If they have a salesforce, then go out for a day with one of their reps and see what incentives might work there if your distributor allows it?
Regards
Steve

Answer

Hi Jennifer,

Please find here a few points about how to deal with a distributor: http://www.thebrc.co.uk/distributor/

Hope this helps,

Lorela

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