What do you sell?

There are lots of different products out there.

Some of them are every day products that we need, use and take for granted like toilet rolls or toothbrushes. These are easy to sell but are price-limited.

Some products rely on branding or quality like Burberry or Range Rover. These products demand a very heavy investment in marketing and advertising and will be sold at a higher price.

Things that sell well are always innovative. These might be unusual things that you don’t see every day or things that have a design that simply says, WOW!

Each one of these types of product needs a specific route to market and a specific marketing strategy to make it successful.

Think about what your product is and how people buy things that are similar. Once you’ve thought about this, you’ll have a better idea of how your product will sell overseas.

Menu
Export Action Plan