arab health trade show

Tradeshow case study – Arab Health with Sapna Chadha

By: Richie Santosdiaz

The UK, especially in the healthcare and life sciences industry, is a global player and has much to offer when it comes to exporting its know-how and capabilities to the world. Going to various trade shows in the space, there are always large UK pavilions, whether that’s at Medica in Germany or at Arab Health in Dubai.

Arab Health has become a show that attracts not only British companies but people from across the world.  It is the largest healthcare event in the Middle East, organised by Informa Exhibitions-Healthcare.

Established 44 years ago, Arab Health provides a platform for the world’s leading manufacturers, wholesalers and distributors to meet the medical and scientific community in the Middle East and subcontinent. The 2019 edition of the event is expected to welcome more than 4,150 exhibiting companies and 84,500+ attendees from 160+ countries.

The Arab Health Congress is reputed for delivering the highest quality programme of Continuing Medical Education (CME) to medical professionals in the region. Attended by more than 4,500 delegates from around the globe, 11 conferences will bring a global appeal with international speakers covering a broad spectrum of medical specialities and disciplines.

Arab Health 2019 took place from 28 – 31 January 2019, at the Dubai World Trade Centre, Dubai, United Arab Emirates.

Watch my interview with Sapna Chadha, a life sciences and healthcare expert and a recent participant at Arab Health 2019…

About Sapna Chadha

Following an eight-year career in various senior roles at the Department of Business and UK Trade & Investment, Sapna joined the private sector to support companies in commercialisation, market entry and raising finance. She is currently Group Business Development for HCE Medical Group based in the UK. As a UK Government official in the past, she headed teams on Technology, Telecommunications, Financial and Business Services, and Life Sciences with a global remit to increase trade & investment flows into the UK economy. This was an international role which involved meeting with C-level clients in the UK and overseas on behalf of the UK Government. Prior to joining the UK Government in 2005, she had a successful eight-year career as a life scientist in academia and industry.

About HCE Medical Group

Established in 2000, HCE has become a major UK supplier of medical goods and services to both the private and NHS healthcare sector. HCE provides a complete range of goods and services to over 12,000 GP Surgeries, NHS and other healthcare providers who rely on us to supply their medical equipment, pharmaceuticals, and consumables. HCE is also engaged in the export of medical goods and services to over 50 Countries.

HCE Medical Group has grown to comprise of four subsidiary companies. Each has its own specialties and delivers quality and value across the healthcare landscape in the UK and Internationally. Their companies are: Healthcare Equipment (HCE) Ltd (Supplier of major goods and services to healthcare sector), Medi-plinth Equipment Ltd (Design and manufacture of medical furniture), GM Instruments Ltd (Manufacturer of ENT equipment) and HCE Global Services (Complete healthcare service Inc. hospital projects).


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