the foraging fox

Exporter case study: The Foraging Fox

The seventh in a series of case studies of exporters from the East of England, featuring our recent Export Action Plan finalists from the region. In this instalment, we talk to The Foraging Fox.

Who are The Foraging Fox?

At the heart of our recipe is Beetroot. We have an ever growing range of products being created. Take a look at our products to see nutritional information and inspiration on how you can use our sauces to boost your own meals.


Presenters: Frankie Fox

Where are you now with your exporting plans?

We sell beetroot ketchup and we started exporting in January 2016 and currently sell into 8 countries. Most recent launch was in January in the USA

How has the Action Plan helped The Foraging Fox?

It was very thought provoking. We had already done a business plan but actually doing the action plan allowed us to bring out what our strategy was for exporting. It’s very well put together – a practical roadmap.

And how have you found the experience of the competition today?

I was at the workshop earlier and despite already exporting I have learnt so much from it. I feel rather humbled by the other speakers – some have world changing products. It’s incredible to have the opportunity and I feel lucky to have been invited.

How the Export Action Plan helps you

The Open to Export Action Plan is a FREE and EASY to use online planning tool for small businesses planning to sell overseas.

Generate your Export Action Plan as a PDF report to share with your chosen adviser for a more productive journey to export success.

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