Tis the season to be jolly once again, and we received another email from one of our long-term followers – import/export company, ‘The Saint Nick Delivery Company’.
CEO Christopher Kringle was so happy with our recommendations for companies he could work with last Christmas, he came back for more this year. He said he was particularly keen to work with companies who had winning export plans with a strategy for making the most of the Christmas period.
We spoke to winners of the Export Action Plan competition this year and each were delighted by the opportunity to work with Kris and the Saint Nick Delivery Company. It was also a great opportunity for us to find out how UK SMEs approach the festive window of opportunity.
Planning for a great Christmas
“During the colder months we focus our attention on our export markets, especially places where it is t-shirt weather in December. We combine targeted Instagram marketing with reduced shipping to attract the overseas customer”
Find out more about four three six in our case study interview.
“Christmas is the busiest time of year for us. We offer luxury stocking fillers to gifts for him, her and kids. I attract a lot of international orders from the USA as I offer handcrafted knitwear, made in Britain using traditional heritage skills with contemporary design.”
“During the Christmas period, I work closely with my PR agent to gain interest in Christmas gift guides such as international press such as Vogue & The Telegraph. My most popular products are the personalised gifts with hand-embroidered monograms. “
Find out more about Genevieve Sweeney in our case study interview.
“As a brand specialising in outerwear, Christmas is our busiest time of year. We have witnessed an increase in sales since the launch of our Christmas Edit in mid-November, particularly from customers in the United States looking to buy luxury British-made pieces for their children.”
“In December we will be stepping up our social media activities to win over undecided gift buyers across Europe and the USA. We are also on the cusp of launching a winter promotion on Chinese social media, with the help of some major childrenswear influencers.”
Find out more about The Great British Baby Company in our case study interview.
The Saint Nick Delivery Company’s Chief Elf
Though Mr Kringle is a bit shy when it comes to giving media quotes, he was able to speak through an intermediary, one of his Chief Elves and the Director General of the Institute of Export & International Trade, Lesley Batchelor.
Lesley told us:
“Christmas is a wonderful time of year, celebrated all over the world, and it presents plenty of opportunities for UK exporters. As always, my biggest tips for companies looking to make the most of the demand for British products at Christmas is to do your research and make yourself a great plan to follow.”
You can start your Export Action Plan now so that this time next year you’re the business filling stockings all over the world.