The fourth in a series of case studies of exporters from the East of England, featuring our recent Export Action Plan finalists from the region. In this instalment, we talk Sacoma Global Foods.
Who are Sacoma Global Foods?
Active programme of promotion and capacity building is in place to develop brand and consumer acceptability. Initiatives involve value addition, Joint Marketing Initiatives and tackling post Harvest losses. A complex array of partners include banks, agricultural research institutes, Knwoledge Transfer and Technical Trianing Patrners, Universties, Researchers, Renewable Energy companies, Processors and exporters, bulk buyers and governments in EU and Africa . In this way, the company aim to build a business model and broader enabling environment that will continue creating value long into the future.
Presenters: Perez Ochieng
Where are you now with your exporting plans?
We’re working on a strategy and have identified the gaps we need to fill. The priority is to set up systems for export, do due diligence on international customers, complete agreements with distributors and also think through logistics.
How has the Action Plan helped Sacoma Global Foods?
We took it for granted that we get up and start exporting. Through the action plan we’ve realised we need a separate strategy for exporting. We need a different system for selling, different resources, an international website and marketing tools.
It was able to highlight the gaps for us. One of the best things was the market selection tool. Out of 1000 countries how do you know which one to go to first? The plan was useful for narrowing down through – that part was really useful.
And how have you found the experience of the competition today?
The environment is friendly, the room gives you space to think through, and so far so good.
How the Export Action Plan helps you
The Open to Export Action Plan is a FREE and EASY to use online planning tool for small businesses planning to sell overseas.
Generate your Export Action Plan as a PDF report to share with your chosen adviser for a more productive journey to export success.