IFE 2017 is set to open its doors to a UK food & drink extravaganza

We’re thrilled to be hosting our Export Action Plan Competition final for the food and drink sector at IFE 2017. Ahead of the show, we asked Soraya Gadelrab, the event director, about what attendees should expect.

The 19th March sees IFE 2017 (The International Food & Drink Event) open its doors to a four-day, trade only food & drink extravaganza at ExCeL London.  Ever evolving over 40 years, IFE is proud to have established its reputation for showcasing the industry’s most innovative products, as well as welcoming aspirational suppliers and inquisitive buyers through its doors.

At Fresh Montgomery, we are proud of what we do and work exceptionally hard to stage compelling, stand-out events for the UK and international foodservice, hospitality & retail industries.

IFE 2017 will bring together buyers and suppliers from across the globe and offers a unique networking opportunity. At each edition of the show, we have hundreds of repeat exhibitors and we believe that is confirmation of the event’s standing within the industry. We also welcome many new exhibitors who have heard about the show’s reputation and want to be part of the established event.

IFE is truly an international show with buyers originating from around 60 different countries. Visiting buyers come from every background, from multiple grocers to independent retailers and everything in-between. We also attract a strong out of home audience from across the foodservice and hospitality industries from mainstream cost sector caterers to start up artisan brands. As it’s a trade only event, suppliers can be confident in the calibre of buyers visiting their stands, whether importer, exporter, manufacturer or distributor.

Providing the perfect platform, IFE 2017 harnesses the strength of many industry experts and opinion formers to help brands who want to export for the first time as well as helping those already exporting to build demand. With dedicated talks at the new Big Picture theatre covering UK exports and imports, IFE 2017 aims to help the UK continue to increase the value of its food and drink exports.

On Tuesday 21 March, Sandra Sullivan MBE, director at The Food & Drink Exporters Association, Simon Waring, Managing Director at Green Seed, Lucia Zitti, Economist, National Farmers Union and Rob Fuse, food & drink specialist at the Department for International Trade, will gather to discuss the impact of Brexit on the UK’s exports.

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Green Seed will also be on hand on both Monday 20 and Tuesday 21 March with the latest UK and international market advice. Exhibitors can take advantage of Green Seed’s consultancy and arrange a one-to-one appointment where suppliers can seek general export advice or specific guidance on the European or North American markets. To book an appointment, visit the IFE 2017 website.

Also helping exhibitors on their journey to successful exports will be the Department for International Trade Business Lounge. The Business Lounge offers suppliers the opportunity to meet international experts and trade advisers to discuss the export potential of their portfolio.

IFE 2017 will also host the DIT’s Exporting is GREAT Hub. Located on stand N3145, the hub will offer practical advice and guidance for UK businesses and how they can start to sell their products and services in a growing global market. The Exporting is GREAT Hub offers export seminars as well as a Skype room where suppliers can connect direct with a network of specific market export advisers.  

Along with the Big Picture theatre, the Talking Trends stage is also brand new for 2017. With its stellar line up of industry experts, the Talking Trends stage promises to shine a light on the industry’s emerging trends. From consumer eating and shopper habits to specific growth sectors, the Talking Trends stage will be the place to arm yourself with all the latest industry news.

Continuing a long running relationship with British Frozen Food Federation (BFFF), IFE 2017’s pop-up Ice Café in collaboration with Craft Guild of Chefs (CGC) and sponsored by Bidfood offers the opportunity to “take five”, relax and dine on delicious, freshly prepared bowl food showcasing the many benefits of cooking with frozen produce.  The CGC will also be on hand to advise caterers, chefs and retailers on how to create tasty, nutrient rich and sustainable cuisine from frozen.

We are proud that IFE 2017 really does has something to offer absolutely everyone from the industry and we believe that this means IFE 2017 is a unique experience for every visitor. This year we have unveiled the Personal Itinerary planner on the website, which allows IFE attendees to save time by planning their ‘favourite’ seminar sessions, chef demos and products that they don’t want to miss ahead of their visit.

IFE 2017 is the UK’s biggest trade only food and drink event and the 2017 edition promises to be our best yet. Attendees can register for a free entry badge at www.ife.co.uk to avoid paying the £25 on the door charge.

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