Many might overlook this but PR and international marketing, especially in a new overseas market, are very important for new and experienced exporters.
During Intersec 2019 in Dubai, with special thanks to Messe Frankfurt Middle East, Richie Santosdiaz interviewed PR and international marketing expert Tara Farley.
Further Support with International Marketing
Our ‘Reaching Customers‘ page is full of useful resources for companies entering new markets for the first time.
We have guides on routes to market – new and old!; as well as guides to branding, ecommerce, tradeshows, social media, SEO, and more.
If you need more hands-on support in gaining the skills of international sales and marketing, you should look at the training courses provided by the Institute of Export & International Trade.
Their Introduction to Sales and Marketing and Advanced Sales and Marketing courses cover all the basic aspects, including how to develop and grow sales to new and existing export markets.
They look at how to approach a market and what needs to be considered as part of the export sales and marketing plan. They also consider the costs of getting products to market and also how to find customers and business partners.
Finally, this course will also give delegates a practical guide on how to conduct business meetings, field visits, trade shows and missions.
About Richie Santosdiaz
Since early 2018, Richie Santosdiaz has been travelling the world and meeting key figures in international trade on behalf of Open to Export. He’s been asking them about their advice for UK exporters and the support that is out there for them all over the world. You can watch and read some of his interviews below.