On 7 June 2018 we ran our 8th Export Action Plan competition with BubbleBum (UK) Limited taking home the £3000 cash prize.
In the latest of our finalist case studies, we speak to the Incredible Bakery Company about their export plans and their tips for future entrants to the competition.
What does your company do at the moment and what’s next?
The Incredible Bakery Company is an award-winning Gluten Free & Vegan Bakery, including Britain’s Best Gluten Free Loaf. At the moment our most of our trade comes from selling to other businesses, such as health food stores, supermarkets, restaurants, cafes and hotels. Individual consumers can buy directly from us through our website or shop. Using the Export Action Plan we found out Ireland is the best market for us to expand next. We have already penetrate Northern Ireland and have the logistics in place to ship to Ireland.
How are the exports going?
The exports are still on the drawing board. In September, we have plans to attend the Food, Retail & Hospitality Expo in Dublin to explore the Irish market opportunity.
How has the Export Action Plan helped with your exports?
It was invaluable tool to get us going, or very nearly. Exporting is a massive leap that should be taken with all due care. The Export Action Plan was an eye opener to us. We have learnt a lot in the process of putting it together.
How have you found the experience of the final today?
It was a real honour to be shortlisted with 9 amazing other companies. But it was also very enlightening learning about how other business started with the export journeys and where and how they are planning to go next.
What three tips would you give to other new exporters?
Start with an Export to Action Plan. Once you have done it, you will be at least satisfied to know more than what you did when you started the plan.
Contact your local DTI team. They are always offering workshops, trade visits and more.
Get inspired. Great Britain has many leading entrepreneurs that is showing to the world that Great Britain is really Great. You can be inspired by their amazing entrepreneurial stories.
Enter your Export Action Plan into the Open to Export International Business Awards for the chance to win $5000 at a showcase final in Geneva this October.
About The Incredible Bakery Company
The Incredible Bakery Company is a wholesale bakery manufacturer producing award winning tasty and outstanding Gluten Free and Vegan products. We are the producers of Britain’s Best Gluten Free Loaf 2018, among other prestigious national and regional awards. The Incredible Bakery Company range has a comprehensive range of breads, cakes, frozen products and dry mixes. Our products are made using traditional methods combining innovative ingredients to create products that have a great nutrition profile. All products have a very clean, recognizable label.
The Incredible Bakery Company products are made without the use of the 14 most common food allergens. But nonetheless, without the loss of taste or quality. Our range of retail and catering products that are sure to compliment any food establishment and food retail environment.
The Incredible Bakery Company is currently selling to some of the most prestigious businesses in the UK and looking to grow in the international market. The Incredible Bakery Company brand has a great appeal with healthy conscious and discerning consumers. The factory is in the most quintessential village of Northamptonshire, located in the lands of the Duke of Buccleuch, surrounded by the traditional English countryside.
The Incredible Bakery Company is a craft and groundbreaking wholesale bakery specialised on Gluten Free and Vegan products. The Incredible Bakery Company has family values and have the mission to create high quality products that are exclusively gluten free and vegan.