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Exporter Case Study: MyBlinx Ltd

We recently hosted our 10th Export Action Plan Competition final in London, with Age Check Certification Services Ltd taking home the £3000 cash prize sponsored by Bibby Financial Services. Since then, we’ve interviewed 10 finalists about their export plans and tips. Here we talk to MyBlinx.

Enter your plan to the competition today for the chance to win £3000 >>

Company name: MyBlinx Ltd


Representative: Stephanie Collier

What does your company do at the moment and what’s next?

We producers of removable spectacle charms.

How are the exports going?

Great so far!

How has the Export Action Plan helped with your exports?

It helped me to focus on next steps.

How have you found the experience of the final today?

It’s been great!

What tips would you give to other new exporters?
  1. Make sure you have proven yourself on home soil first
  2. Visit trade shows as a visitor before investing as an exhibitor
  3. Get to know various bodies DIT, the IOE&IT and Chambers of Commerce.

About MyBlinx Ltd

Created in 2014, Blinx consists of a range of removable soft silicone charms designed for children who wear glasses.

Children can sometimes be reluctant to wear their spectacles. This can impact their education, and sometimes limits their participation in sporting and social activities. The aim was to help children to feel confident about wearing their glasses, by giving them a degree of control over how they look.  The idea was to design an affordable way for children to be able to accessorise their frames.

The charms retail for around £2, making them affordable for the majority of families.  Optical stores benefit from the collectable nature of the charms.  Often, opticians only see customers once a year for their annual vision check.  The charms provide opportunities for families to return to store between sight tests, promoting greater customer loyalty.

The business is run by Stephanie Collier, the creator and director of Blinx.  The business has been created as a ‘kitchen tabletop’ business, fitting in and around Stephanie’s family and community responsibilities.

Despite its humble beginnings, today, Blinx is available in over 300 UK stores, and 25 countries worldwide.

In the UK, just under half of Blinx stockists are independent optical stores.  In addition, a large supermarket chain decided to roll the product out to all 150+ of their optical stores.

A growing proportion of the Blinx consumer base is located overseas.  The majority of our overseas presence is managed via a small number of distributors and agents.  This year, exports are estimated to account for around 25% of our annual turnover.  The business is proud to have a product that has such global appeal – it is great to know that children worldwide are experiencing the fun of discovering Blinx and enjoying wearing their glasses!

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