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Exporter Case Study: Living Pure Natural

We recently hosted our 10th Export Action Plan Competition final in London, with Age Check Certification Services Ltd taking home the £3000 cash prize sponsored by Bibby Financial Services. Since then, we’ve interviewed 10 finalists about their export plans and tips. Here we talk to Living Pure Natural.

Company name: Living Pure Natural


Representative: Nektarios Tsinias

What does your company do at the moment and what’s next?

We produce natural luxury dermatologically tested skincare.

How are the exports going?

We are formulating a good base so we can create a luxury brand available to everyone we are currently in talks with in Australia and Japan.

How has the Export Action Plan helped with your exports?

It helped us to create and plan a framework that is actually achievable.

How have you found the experience of the final today?

Amazing – there are so many great ideas here and it’s great to network.

What tips would you give to other new exporters?
  1. Don’t be afraid to explore
  2. Create a checklist
  3. Know your product

About Living Pure Natural

Living Pure Natural was founded in 2013. Determined to use 100% natural ingredients, produced sustainably by traditional methods, LPN set itself a very high bar. In just five years, the company developed a range of more than twenty products that:

  • are not tested on animals
  • do not use damaging micro plastics or micro beads
  • do make the most of natural oils and fragrances which are kind to skin
  • do no harm to our planet.

Skincare is a multi-billion-pound business. Skincare globally, some forecasts see at over $180 billion U.S. by 2024. Entering a market of this kind is never easy. Yet in 2018, LPN’s Diamond Elite Extra Enriched Hand Cream and NEA Intense Hydration Face Cream were shortlisted for Best New Natural Product in the international Pure Beauty Awards. This achievement LPN puts down to honouring its brand values:

Wonder: actively playing with ideas and inspirations to explore fresh paths to creating wonder-full products

Provenance: knowing and honouring where things come from be that herbs and flowers or ideas and processes

Sensation: being alive to the scent, feel and look of the natural world to enable customers to feel sensational

Rapport: forming relationships which go deeper than social conventions of courtesy and respect to thrive on empathy and mutual appreciation

Zest: being excited about and committed to working positively with people and planet.

Playing its part at the leading edge of natural skincare LPN holds membership of various professional networks including the Guild of Craft Soap & Toiletry Makers and The European Directory of Soap & Cosmetic Makers.

Since applying for “Open to Export’ LPN plans for expansion have accelerated, specialist advisors have been retained and overseas partners identified. Demand for natural products is in the top 4 global skincare trends: LPN will seize the opportunities this presents.

LPN have been shortlisted for the Pure Beauty Awards and their Diamond Intensive Hand Cream and Nea Face Hydration Cream won the ‘Editor’s Choice Award’ in the 2018 Beauty Shortlist Awards.

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