Special iApps

Export Action Plan Case Study: Special iApps

Business: Special iApps, County Durham. Educational apps for children with special needs.

Our award-winning apps for special needs are used in homes and schools around the world. They’re different, because they are uncluttered, don’t have in-app purchases or adverts, and can be configured and personalised to suit your child. We say that our apps enable errorless learning, in small steps, without distractions.

We work very closely with parents, teachers, speech and language therapists, and many other professionals. We trial our apps, and improve them based on feedback from people like you.

Presenting

Beverley Dean, founder and CEO.

Special iApps

Beverley Dean – CEO of Special iApps

When and why did the business decide to export?

We were ‘born global’, having launched in 2011 with an eight-language package.

What is the company’s export vision?

To achieve strategic, sustainable, global growth.

How did you find out about Open to Export?

Through our UKTI advisor. We followed up with visits to export events in 2014 to talk to their  people, who instilled confidence.

How useful – and in what way – did you find the Export Action Plan?

It’s the third member of our team! Starting the export process is like launching a new business and we needed to understand what we had to do – and how it could be done. The EAP’s questions and suggestions made so much sense – listing everything we needed to think about and how to actually go about capitalising on overseas opportunities.

How has/will the plan help accelerate your export goals?

It is now focusing very specifically on the next three months, having helped us decide our priorities for this quarter. After signposting specific vital functions, it is helping us fulfill them. Marketing is an example: obviously, this is crucial, but resources are limited and we have no external agency support, so we must know how to do it ourselves.

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