nikky hall polkadoodles

Export Action Plan Case Study: Polkadoodles

Following another inspiring Export Action Plan final, we’ve asked each of the finalists about their experiences using the tool and for their export tips for future entrants. In this case study we talk to Polkadoodles.

nikky hall polkadoodles
Nikky Hall, Creative Director of Polkadoodles.

How would you describe your business / what do you sell?

Polkadoodles manufactures and sells unique craft products to crafters around the world.

When and why did the business decide to export?

We began the business in 2009 and from the outset treated international sales as a priority because so much of the UK Craft market is already dominated by international brands. It made sense that we should see ourselves as an international trading company and not focus solely on the UK – as we are an e-commerce based business we simply made sure everything we did was setup to encourage global sales.

What is the company’s export vision?

We want to become one of the World’s Top 20 Craft brands – we want every crafter worldwide to know the brand and to have some of our products in their craft room.

How useful did you find the Export Action Plan?

The Export Action Plan is fantastic – very easy to use and understand, it takes the complexity out of exporting. What I really liked about it was the way it broke down all the different areas you need to think about into easy modules. If you’re new to exports it can seem overwhelming, the Export Action Plan helps you to focus on your strengths and weaknesses and gives clarity to the areas you need to pay attention to within your business. It’s invaluable and I’d recommend any business use it regardless of size or experience.

How has/will the plan help accelerate your export goals?

The Export Action Plan made me realise that the small amount of knowledge I already had about exporting was still very relevant and useful and it just guided me and highlighted the areas that I need to focus on, giving me the confidence that what I was doing was correct. It was very helpful particularly for legal administration/contracts and not underestimating simple things like labelling and pricing.

Since I completed the plan I have actually updated it twice to re-work some of my earlier plans and I will use it as an ongoing tool to help me keep on track and ensure I’m doing the right things for the business because it’s like having a free business advisor in the room guiding you along at your own pace. I don’t think the Plan is a one-off tool, it can be used as an ongoing assistant as long as I need it which is great, it really is invaluable to anyone just starting out on the export journey.

Start your Export Action Plan today and take your next steps towards international growth!


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