teri olins

Export Action Plan Case Study: Ops&Ops

Business: Ops&Ops, Shoreditch, designs and produces 60s inspired footwear.

Ops&Ops is Teri Olins from Indiana in America’s midwest and Steph Jones from Liverpool in England’s northwest, long-time friends united in their love of great shoes and 1960s culture. The duo spent years travelling, playing in bands, running clubs, working in vintage stores and curating projects before settling in London where they both became journalists. Then they met.

The Ops&Ops story started, as great stories often do, at a party but its roots were planted in London’s small, underground rock’n’roll basement clubs where Teri and Steph could be found dancing till dawn. The clothes were easy, but finding the right shoe to match their late nights and working days was tougher. So one sunny Sunday afternoon at a friend’s birthday bash, they decided to make their own.

Presenting: Teri Olins.

teri olins

Teri Olins from Ops&Ops won a special commendation from our judges.

When and why did the business decide to export?

In the summer of 2015, after we were invited to show at Capsule NY trade show

What is the company’s export vision?

In the immediate future, to maintain our clients and increase orders, while continuing to find new stockists across the US

How did you find out about Open to Export?

Through UKTI

How useful did you find the Export Action Plan?

It’s a great way to organise what steps we need to take, think about things we had not yet considered, and work out what we need to research

How has/will the plan help accelerate your export goals?

By getting things in order, we can efficiently work through what needs to be done. We can then just focus on getting orders, being confident we can deliver to our customers.

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