Lifeline 24

Export Action Plan Case Study: Lifeline 24

Business: Lifeline 24, Norwich. Personal alarm service.

Lifeline24 Limited is a dedicated personal alarm provider that offer a low cost pendant alarm service to anyone that is frail, elderly or disabled living anywhere the UK.

The company started trading in February 2014 as a small family business. In the last 12 months it has grown from just 3 staff to a team of 12. Our mission is to be the world’s leading personal alarm service. Saving lives all around the world. We focus on making the service more accessible and affordable to those that need it most. We recently launched in the Republic of Ireland and have plans to launch in Australia and the USA in the next 12 months.


Simon Budd, managing director and Olivia Chan, digital marketing executive.

Lifeline 24
Simon Budd, managing director and Olivia Chen, digital marketing executive.

When and why did the business decide to export?

Seeing how many lives this product has saved in the UK, it is clear there is a ready demand for a reliable product that is more affordable than existing provision around the world.

What is the company’s export vision?

To be the world’s leading provider of telecare – no territory with telephones in it is closed to us.

How did you find out about Open to Export?

Through our Norfolk and Suffolk UKTI rep, six months ago.

How useful – and in what way – did you find the Export Action Plan?

It asked us so many questions we had not considered before and also contains the resources and collateral to provide the answers. Quite simply it is a great framework for an action plan and the fact that it is a free service obviously enhances its value hugely.

How has/will the plan help accelerate your export goals?

We are confident that, as a result of adopting the plan, we will avoid many pitfalls that we may have inadvertently wandered into on our global export journey.

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