Export Action Plan Case Study: Klik2Learn

Business: Klik2Learn, Glasgow. A digital design company specialising in education and the winners of the June 2016 Open to Export Action Plan Competition.

Klik2learn is a digital design company that specialises in education. We produced the first ever fully-digital SQA qualification and we work with education and training organisations to create blended learning content and courses for the digital native generation.

Our clients include colleges, universities, awarding bodies and skills training providers. We can provide anything from short, vocational courses to a fully-digital qualification using our e-assessment system.

Our team can add value to any organisation which needs to deliver high quality, cost-effective, scalable, engaging learning.


Ann Attridge, director.

ann attridge open to export

When and why did the business decide to export?

The business has always had the overseas market as its main target. Having an English language focus at this stage, the home market was always going to be of lesser significance to us. We needed to establish ourselves here first however and prove the value of the product before launching internationally. The main challenge we’ve had is where to start! Over the last two year we’ve refined the product, made several visits to India, attended many training events, commissioned reports and now feel we’re ready to go.

What is the company’s export vision?

Since we’re creating web -based digital learning and apps, we’re not confined to geographic locations. We’d like to establish a reputation for creativity and innovation – doing things a bit differently from the mainstream publishers. We want to create learning that works for today’s digital natives but we do have a vision for reaching those in emerging markets who are currently disavantaged through location or economic status. Access to education can transform lives and we’d like to demonstrate that digital learning has a special role to play.

How did you find out about Open to Export?

Through UKTI alerts.

How useful did you find the Export Action Plan?

It was a thorough and thought-provoking exercise and I found the interactive elements very useful. It’s structured in such a way that you have no choice but to ask yourself some searching questions!

How has/will the plan help accelerate your export goals

We have a very useful working document – like business plan for export that we can re-visit and revise as we go forward. It’s a useful document to share with the team so that everyone knows what we’re aiming for.

Read more about the June 2016 final here.

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