Using OMIS to attract new students from Mexico
Holy Trinity International School (HTIS) in Kidderminster runs a selection of student exchange programmes that enable children from other countries to sample a British education and extend, improve and refine their English language skills. Having decided to focus on Mexico, the school commissioned an Overseas Market Introduction Service (OMIS) asking UK Trade & Investment (UKTI) to identify potential partner schools there.
UKTI delivered a list and warmed up specific leads in preparation for a visit by an HTIS staff member in April 2012. As a result of the trip, in March 2013 HTIS accepted its first group of 11 Mexican students. The feedback following the programme has been extremely promising, and it will likely be repeated in the coming academic year. With this success behind it, the school went on to commission an OMIS to find partners in Russia in April 2013, which will be followed shortly by one for Germany.
“We can’t extol the virtues of UKTI enough,” says Pamela Leek-Wright, Headteacher at HTIS. ”They held our hand as we took our first steps into Mexico, finding the right people for us to talk to. The support they gave us was simply fantastic from start to finish.”
Countries: Mexico and West Midlands