UKTI opens up doors for skin confidence in Australia

Nurse applying treatment

UKTI have helped this skin camouflage company to set up clinics and training services in Australia, establish successful working relationships with a well-known surgeon and introduce the Varama brand into the Australian market.

In the UK there are approximately 1.3 million people who have visible scarring or a skin irregularity on their bodies; for over half a million of these people the marking is on their face. For some, these differences can cause self-consciousness and a lack of confidence. Skin camouflage can provide immediate change, disguising marks on any part of the body. Unlike conventional make-up skin camouflage is highly durable, waterproof, is suitable for all skin types and can be used on a variety of skin conditions including burns, vitiligo, scarring and tattoos.

Vanessa Jane Davies set up Skin Camouflage Services in 1997, helping hundreds of people to manage their appearance using camouflage creams. Vanessa has established private clinics specialising in all aspects of skin camouflage in London, Yorkshire and Stamford and has recently worked with UKTI to initiate clinics in Perth, Australia.

Vanessa is also is Founder and Director of Varama Cover Cream, a new camouflage cream that differs from existing products because it caters for all skin tones and does not require a separate fixing powder. She spent over two years researching and developing Varama before launching it in 2010.

Fast facts

Company name: Varama, Skin Camouflage Services

Sector: Healthcare, Skincare

Location: Uppingham

UKTI services used: Overseas Market Introduction Service (OMIS)

Vanessa offers Varama as part of her Skin Camouflage Services business but products can also be purchased by individuals online.

Vanessa deals with major trauma injuries and collaborates with healthcare professionals, including renowned Australian surgeon Fiona Wood. She has also worked with the Katie Piper Foundation and the British Army.

Download the PDF version of this case study.

Sectors: Healthcare & Medical
Countries: East Midlands
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