Turkish racehorses stay ahead of the pack thanks to UK technology

Racing Blue’s patented horse feed supplement STORM® helps delay fatigue in racing horses by counteracting the effect of lactic acid build-up in their muscles. The company was founded in 2010 when it brought STORM® to market.

At the end of 2011, Racing Blue contacted UK Trade & Investment (UKTI) for advice on exporting and joined Passport to Export. A UKTI Trade Adviser gave the company advice about the markets it should concentrate on, with Turkey emerging as having potential. Racing Blue then commissioned an Overseas Market Introduction Service (OMIS) report to identify potential distributors who could promote STORM® in Turkey. The company made its first visit to Istanbul in February 2013, and soon after appointed a new distributor. By May the first sale of STORM®had been made and several more large orders are expected to be filled in the coming months.

“Without UKTI’s help, it would have been significantly more time consuming to find reputable and successful partners in Turkey,” says John Dunnett, Commercial Manager for Racing Blue. “UKTI’s on-the-ground experience in the market gave us the confidence to rely on their recommendations. The potential distributors listed in the OMIS report were all relevant and we could see that UKTI really appreciated our needs.”

Read the full case study detailing how UKTI helped Racing Blue

For further information about Racing Blue please visit: http://www.racingblue.com/


If you are interested in developing your business overseas please contact your local International Trade Advisor for assistance.

Sectors: Agriculture, Horticulture & Fisheries
Countries: Turkey and United Kingdom
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