When going global with your brand there’s a lot to think about, especially when considering how best to reach your customers. When devising your international marketing and sales plan, it’s a good idea to think about how to protect your brand and product, as well as promote it.
We have some informative articles on Open to Export from the UK Intellectual Property Office on everything to do with protecting your company’s intangible assets abroad, including:
- Copyright abroad
- European and international trade marks
- Licensing
- The dos and don’ts of managing IP overseas
- Intellectual property abroad