Aerial view of sport courts in Brazil
Brazil is the fifth largest country in the world after Russia, Canada, China and the United States and the seventh economy in the world with GDP of £1.5 trillion. In geographical size Brazil is three times the size of India and 35 times the size of Great Britain.
Brazil, which hosted the United Nations Sustainable Development Summit in June 2012 (Rio +20), will host the World Cup and the Olympics and Paralympics Games in the next three years. These events will pose huge challenges in terms of implementing planning, investment, infrastructure rebuilding programs and a general cleanup to ensure complete readiness.
The breakdown of these numbers is that 42 percent comes from the public sector and 58 percent from the private sector. As regards indirect investment, such as salaries that return to the economy, the estimate is £37.56 billion.
For Rio’s Olympics’ legacy projects in Brazil, it is estimated that direct investment will reach approximately £10 billion between 2009-2016, and indirect investment is estimated at £30 billion.
UK companies with specialist expertise who dedicate time and effort to understanding the culture and finding the right partnerships and market niches in Brazil are very well placed to benefit from the country’s prosperity. Opportunities for British companies lie in the provision of:
Sustainable design and architecture
Temporary structures – Fitting out and Overlay
Air, Rail, Road Transport Projects – Transport Planning
Game Services – ticketing, catering, language training, hospitality
Security training and operations – stewarding
Security Consulting – crowd control and risk management
Crowd movements: Internal and external circulation of spectators, VIPs’ and of the teams
Sports Branding; Spectators Experience
Communication & Sports Marketing; sponsorship activation
Delegations’’ Accommodation planning
Opening and Closing Ceremony
Getting into the market
The business environment in Brazil is complex and sophisticated. It needs to be viewed as a long-term market. Many global players are present in the country and some sort of local presence is vital to do business in Brazil; however there are niche areas of expertise where there is significant scope for operating remotely from the UK, with periodic visits to the market.
The market is fairly liberal and there are opportunities for investment through purchase/joint-venture with an existing Brazilian company.
Other service providers or manufacturers may find that local association or partnership is the best way to approach the market, particularly to benefit from their market knowledge and network.
When considering doing business in Brazil, it is essential to obtain legal, financial and tax advice.
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists in country – or contact your local international trade team.
Marcelo Tavares, British Consulate – General Rio de Janeiro; Tel: +55 21 2555 9655; Email: email@example.com
Sara.F.Pereira, British Consulate – General Rio de Janeiro; Tel: +55 21 2555 9622; Email: firstname.lastname@example.org
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows.
Soccerex Global Convention
Date: 23-27 November 2013
Footecon – X International Football Forum
Date: 10-11 December 2013