salestar connect signs with Malaysian partner

Taking part in UKTI trade mission helps salestar develop partnership with Malaysian company.

salestar connect software delivers all the functions to optimally run a business including EPOS systems, commission management, distribution, CRM and stock control in one comprehensive solution. Catering to all telecom businesses, be they networks, MVNO’s, service providers, distributors, master dealer agents, dealers, resellers or retailers, salestar connect transforms operations, cuts costs, saves time and guarantees return on investment.

salestar connect software is found across the world, clients include Vodafone Franchisees, T Mobile Corporate B2B Specialists and now Telenor group’s Digi MVNO Clixster in Malaysia.

“We are a UK-based boutique software house that in a few short years has earned the title of being the No. 1 dealer channel software solution in the UK and Northern Ireland for the telecommunications and cellular industry,” says Deen Ossman, Chief Solutions Officer, salestar connect.

New Malaysian business

“UKTI has always been supportive and through their sponsored events we have made some fantastic connections and signed up new businesses. We were able to seal the deal with Samata Communications when we met the company face-to-face whilst attending a UKTI business mission to Malaysia. At our meeting we demonstrated our business management software solution, and the decision makers and staff at Samata Communications were so impressed by the flexibility and breadth of our solution they decided to join us,” says Ossman.

salestar connect’s partnership with Samata Communications means salestar connect will support all Samata Communication’s dealers and distributors at over 42,000 distribution points across Malaysia. salestar connect software will also be used in Samata Communications subsidiary Clixster that was formed to provide a mobile communication service and digital community to the membership of Angkasa. Angkasa is the National Cooperative Organisation of Malaysia which has over 9,000 cooperatives and a membership of eight million, accounting for 57.5% of the total workforce in Malaysia.

Fast facts

Company: salestar connect

Sector: ICT


Building an international business

salestar connect started trading overseas four years ago in 2009 and its first export market was Ireland. The company decided to expand overseas because it was already the leading supplier of software solutions for managing the dealer channel for corporate B2B sales, retail, e-commerce and call centres in the UK, so UK management was confident they would find new clients and successfully be able to grow the business. Currently 15% of the company’s revenue comes from overseas business and salestar connect has clients in Europe, America and Asia.

The company has built its overseas business by a combination of direct and online marketing and more recently social media, as well as a network of overseas-based Ambassadors.

“Our website is a fantastic source of information and we often receive sales enquiries from overseas which turn into leads. This was the case with Samata Communications,” says Ossman.”

Malaysia: a growth market

salestar connect has been trading in Malaysia since the latter part of 2012.

“The Malaysian business environment is very good and the economy is growing at over 5% per annum. This growth has been supported by a pro-business government that is implementing its Economic Transformation Programme designed to transform Malaysia into a high income country by 2020,” says Ossman.

“We are confident our exports into Malaysia will grow. The Malaysian telecommunications market is expanding but doesn’t have a robust business optimisation solution like salestar connect.

Additionally, salestar connect is priced affordably so will be accessible to most or all the telecommunication and cellular businesses in Malaysia,” he adds.

Future business plans

The company feels there is huge potential in Southeast Asia. The ASEAN (Association of Southeast Asia nations) region is focused on growth and creating and expanding businesses and also local businesses are receptive to new businesses coming in and forming partnerships.

“We are in a great position to widen salestar connect’s reach, despite heavy competition. Our aim is to provide salestar connect across the whole of Southeast Asia. In 2013/14 we will be focusing on building our business in India, Pakistan, Nepal, Bangladesh, Indonesia, Singapore and Malaysia, but we would certainly pursue any opportunities offered to us in the region,” says Ossman.

Top three tips

  1. It is actually very difficult to source our clients as the solutions we deliver serve a specific market. This is one of the reasons why we work very closely with UKTI as they help us open the right doors.

  2. When doing business overseas the most important thing is to concentrate on the deal. There may be some cultural barriers, but when dealing with people from a different environment this will always be the case.

  3. Remember at all times, if you have a great product clients will buy it.


If you are looking to develop your business in Malaysia please contact

Otherwise if you are interested in developing your business overseas please contact your local International Trade Advisor for assistance.

Countries: Malaysia
Export Action Plan