Reaching customers: an introduction
Sarah Carroll is the director of Grow Global, a consultancy that mentors and trains clients on how to improve their international communications, and one of the UK’s leading experts on how to make a web site visible in international search engines.
Here, Sarah shares her top tips for reaching international customers …
Reaching customers is one of the crucial steps in the export journey, giving you the potential to propel your sales revenue from international markets to another level.
The best approach is always to select just one or two target countries in which to do business and then for each of them, work out how best to market and sell to your customers. It’s not just about the nuts and bolts of communicating across cultures, it’s about making them aware you exist and then making it as easy for them to do business with you as possible.
This section on reaching customers will hopefully give you a good grounding in things to think about when devising your international marketing and sales plan including:
- Choosing the right sales channels and understanding how to develop them
- Internationalising and localising your brand, marketing channels and collateral
- Internationalising your e-commerce capabilities
- Making the best use of international trade shows and exhibitions
Sarah Carroll is one of the UK’s leading experts on how to make a website international and visible in international search engines. She regularly speaks at seminars and runs masterclasses about internationalising, localising and optimising a website for international trade as well as how to make the most of e-commerce, e-marketplaces and social media for international trade. She is the director of Grow Global, a consultancy that mentors and trains clients on how to improve their international communications both on and off line.