Jewellery and watch sector in France
Opportunities for UK companies in the €5.35 billion turnover French jewellery and watch sector.
Total annual turnover for the sector reached €5.35 billion in 2012 and increased 7.8% on 2011 (cf 9.9% 2010).
A recent 2013 study by a French consultancy showed that French households are more and more price sensitive and prefer to purchase low to middle range products such as costume jewellery and silver rather than gold.
There are 6 types of distribution channels in France:
City-centre jewellery stores
Shopping-centre jewellery stores
Costume jewellery stores
Other: online and mail order, local markets, crafts stores
France imported €2.2 billion of watches and €3.6 billion of jewellery, both of which showed significant increased since 2011. The UK accounted for €13 million worth of imports of watches and €302 million of jewellery into France.
Low to middle range costume jewellery is currently very popular as consumers are more and more price sensitive.
Men’s watches priced in “€50-99”, “€100-299” and “€3,000 and over” brackets are gaining market share
Getting into the market
If a piece of jewellery complies with the British regulation for hallmarking, it can enter the French market.
The piece of jewellery must have 3 marks:
the manufacturer’s mark
the metal and fineness state mark
the assay office mark – “poinçon du bureau de garantie”
Since 2002 all consumer goods benefit from a 2-year warranty within Europe.
French law (2003) requires that the transport of jewellery products with a value in excess of €100,000 must be arranged in bombproof vehicles.
It is essential to have French documentation and to conduct initial calls/meetings in French.
Having French presence or local partners facilitates business.
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists in country – or contact your local international trade team.
Justine Barker, British Embassy Paris. Tel: +33 (0)1 44 51 33 93 or email: Justine.Barker@fco.gov.uk.
MRT Paris Enquiries, British Embassy Paris. Email: MRT.firstname.lastname@example.org.
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows.
24-27 January 2014
Porte de Versailles – Paris
Advertises itself as the international fine and fashion jewellery trade show. With over 400 exhibitors the show is held biannually (January and June).
25 – 28 January 2014:
A subsector within France’s leading tradeshow for commercial collections. Showing designer trends and emerging labels in jewellery and accessories.
28 February – 3 March 2014
Designer jewellery and fashion accessories show held during Fashion week in Paris. 350 accessory brands exhibit at each show.