Jewellery and watch sector in France

Opportunities for UK companies in the €5.35 billion turnover French jewellery and watch sector.

Market overview

Total annual turnover for the sector reached €5.35 billion in 2012 and increased 7.8% on 2011 (cf 9.9% 2010).

A recent 2013 study by a French consultancy showed that French households are more and more price sensitive and prefer to purchase low to middle range products such as costume jewellery and silver rather than gold.

There are 6 types of distribution channels in France:

  • City-centre jewellery stores

  • Shopping-centre jewellery stores

  • Department stores

  • Costume jewellery stores

  • Hyper/supermarkets

  • Other: online and mail order, local markets, crafts stores

France imported €2.2 billion of watches and €3.6 billion of jewellery, both of which showed significant increased since 2011. The UK accounted for €13 million worth of imports of watches and €302 million of jewellery into France.

Key opportunities

  • Low to middle range costume jewellery is currently very popular as consumers are more and more price sensitive.

  • Men’s watches priced in “€50-99”, “€100-299” and “€3,000 and over” brackets are gaining market share

Latest export opportunities in the Giftware, Jewellery & Tableware sector

Latest export opportunities in France

Getting into the market

  • If a piece of jewellery complies with the British regulation for hallmarking, it can enter the French market.

  • The piece of jewellery must have 3 marks:

  • the manufacturer’s mark

  • the metal and fineness state mark

  • the assay office mark – “poinçon du bureau de garantie”

  • Since 2002 all consumer goods benefit from a 2-year warranty within Europe.

  • French law (2003) requires that the transport of jewellery products with a value in excess of €100,000 must be arranged in bombproof vehicles.

  • It is essential to have French documentation and to conduct initial calls/meetings in French.

  • Having French presence or local partners facilitates business.

More about doing business in France


Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS).

To commission research or for general advice about the market, get in touch with our specialists in country – or contact your local international trade team.

Contact your local international trade team

UKTI Events

UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows.

Latest events in the Giftware, Jewellery & Tableware sector

Other events:


24-27 January 2014

Porte de Versailles – Paris

Advertises itself as the international fine and fashion jewellery trade show. With over 400 exhibitors the show is held biannually (January and June).

(Who’s Next) Première Classe

25 – 28 January 2014:


A subsector within France’s leading tradeshow for commercial collections. Showing designer trends and emerging labels in jewellery and accessories.

Première Classe

28 February – 3 March 2014


Designer jewellery and fashion accessories show held during Fashion week in Paris. 350 accessory brands exhibit at each show.

Useful links

More about OMIS and other UKTI services for exporters

Sectors: Giftware, Jewellery & Tableware
Countries: France
Export Action Plan