Female working on her laptop
The Canadian ICT industry maintains strengths across the sector. In 2011, it is estimated the ICT sector in Canada contributed CAD$62.7B to the economy accounting for about 4.9% of GDP.
Canada maintains many competitive advantages including an educated workforce, a sound and stable economy, and a commitment to R&D investment. ICT industry activity is found across Canada led by domestic and foreign companies operating and doing business in the market. The ICT sector in Toronto is the third largest in North America after San Francisco and New York. The Southern Ontario corridor, which includes the Toronto area, and spans from Ottawa to the Kitchener-Waterloo region, is considered the main hub of the sector in Canada with public and private sector organisations involved in operations across the ICT spectrum. Other significant clusters of industry activity include in the Vancouver, British Columbia area, and the Montreal, Quebec area.
Examples of key segments of opportunity:
Wireless Communications: As of 2011, mobile phone penetration in Canada is around 85% and growing, along with demand for related products and services.
Software and Computer Services: Opportunities to supply solutions in specific application areas including financial services technologies and IT security.
E-Health/Healthcare IT: The level of adoption in Canada is varies across the country, but continues to grow. Opportunities to supply products and services exist for companies who are able to navigate the fragmented market.
Digital Media and Games: Canada is a leader in the digital media field and considered the third largest game development market in the world after the US and Japan.
Getting into the market
Routes into the Canadian market for ICT products and services vary. Potential routes to market include:
Establishing a local presence
In-market representation such as through a value added reseller (VAR) or systems integrator
Public sector opportunities
Direct to end-user
Leveraging existing UK relationships with links into the Canadian market
In preparation for market entry, UK companies should consider:
Highlighting an established track record
Identifying and understanding existing competition in the market
Identifying Unique Selling Points (USPs)
Investigate and address any regulatory requirements
Evaluating route to market options
Able to provide a commitment and have capacity to serve the market
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists in country – or contact your local international trade team.
Gilda Carbone, Trade Officer ( Financial & Professional Services), British Consulate-General Toronto; Tel: +1 416 593 1290 ext 2224; Email: firstname.lastname@example.org
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows.
Canadian Organisation for the Advancement of Computers in Health (COACH) E-Health Conference
1-4 June 2014, Vancouver, British Columbia
GTEC (Government technology Event)
7-10 October 2013, Ottawa, Ontario
X-Summit (Cross Media Summit)
Date: TBC, Toronto, Ontario
Montreal International Games Summit
11-12 November 2013, Montreal, Quebec