ES Global developed innovative solutions for the temporary venues used in the 2012 Olympic and Paralympic Games. It has since built on its this to win business in other international sporting events
ES Global specialises in the delivery of dynamic stages, temporary structures, event overlay and expert project management. The company’s structural solutions have featured at some of the world’s most unforgettable music, sporting, corporate and hospitality events. It has worked for clients such as MTV, the Rolling Stones and Live Aid.
In the sporting arena, ES Global has been involved in major events such as the 2008 FIFA World Cup in Japan, and the Commonwealth Games in Manchester (2002), Melbourne (2006) and Delhi (2010). The company’s involvement in the latter came about after it took part in a UK Trade & Investment (UKTI) Trade Mission in 2007, where it presented to an audience of local businesses. It subsequently partnered with D-Art India who had attended and been impressed by ES Global’s talk, to deliver a large contract for the 2010 Commonwealth Games.
All of this experience formed the backdrop to ES Global’s significant contribution to the 2012 Olympic and Paralympic Games in its home town of London.
“We were proud to be involved in the 2012 Olympic and Paralympic Games,” says Jeff Burke, Director at ES Global. “We consulted on many aspects of the Olympic Park’s temporary build; helped to shape the legacy uses of venues like the main stadium and the Aquatics Centre; and advised on the sustainable design and build of brand kiosks for main sponsors like Cadbury. We were also contracted to supply entire temporary venues, including the Water Polo Arena and the Royal Artillery Barracks Shooting Venue. This was a key factor in the Games organisers honouring the promise made in London’s Olympic Bid to make this the most sustainable Games of the modern era.”
World of opportunity
The innovative solutions that ES Global developed for the London Games proved that temporary venues can work as effectively as permanent buildings. With the support of UKTI, the company has gone on to pursue opportunities to bring this experience to other international sporting events. ES Global secured three contracts to supply temporary structures and solutions to the Sochi 2014 Winter Olympics
They have also joined several trade missions to Brazil in preparation for submitting bids to supply services to the 2014 FIFA World Cup™ and 2016 Olympic and Paralympic Games in Rio. This gave the company the chance to exhibit at Soccerex, a major international convention that brings together key players in the football industry.
“Taking part in a UKTI Trade Mission is an invaluable experience for SMEs like us,” says Jeff. “First, we benefit from the subsidised cost of exhibiting at events like Soccerex. Once we’re there, we can join forces with the other UK delegates exhibiting alongside us to enhance our offering to potential customers that we meet. When we went to Rio for Soccerex in November 2012, UKTI organised workshops that ran alongside the exhibition and hosted an evening reception at the British Consulate, giving us the chance to meet local businesses and members of the events organising committees in an informal atmosphere. This is a key first step to getting ourselves known and being taken seriously by the decision makers.”
Give and take
As well as benefitting from UKTI’s support, ES Global plays an important part in supporting UKTI’s work promoting British SMEs overseas. Together with other business professionals, Jeff himself meets with UKTI three or four times a year, advising on the type of assistance that SMEs like ES Global would find useful. He also addresses British businesses about the range of support available from UKTI.
“Most of the London Games was delivered by SMEs, showing that they could be the catalyst for an enormous spend around other events, wherever they are in the world,” says Jeff. “Since the Olympics, the Government has focused on supporting our SMEs in pursuing high value opportunities overseas. I believe in UKTI’s strategy for getting SMEs exporting. Sitting on the sector group, I am able to use our experience to advise on proposed projects, budget allocations and the suitability of planned events. I can testify to the fact that ES Global is better off for having used UKTI’s services. Now I’m happy to do my bit to spread the good word.”
Countries: Brazil and Russia
Topics: Major Sporting Events