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UK Trade & Investment met only once with Kelly Edwards Skincare. More than 10 months later, UKTI remembered Kelly and her company when Singapore distributor Glamogirl was looking for fresh UK brands.

Welsh company Kelly Edwards Skincare develops and produces natural skin and beauty products that are high in anti-oxidants and sourced almost exclusively from plant life. The company began to consider breaking into markets in the Far East, where consumers were becoming more aware of organic skincare products. In June 2011, Kelly met with UK Trade & Investment (UKTI) in Singapore, to see how they could help. Not yet ready to use UKTI’s support, she left her details on file.

Ten months later, Kelly received an email from Glamogirl. The Singapore-based company had approached UKTI for help in finding a new range of products to promote and distribute locally. UKTI remembered its meeting with Kelly and recommended that Glamogirl get in touch with her.

Deciding to work together, Kelly flew again to Singapore in October 2012, to train the Glamogirl team, and present at a press launch organised by the Singaporean company.

Helping you access international markets

Doing business in another country can be a challenge, so it’s good to know that UK Trade & Investment is there to help you succeed.

Fast facts

Company: Kelly Edwards Skincare

Website: www.kellyedwards.co.uk

Through a range of unique services, including participation at selected trade fairs, overseas missions and providing bespoke market intelligence, UK Trade & Investment can help you crack foreign markets and quickly get to grips with regulations and business practices overseas.

UK Trade & Investment’s Overseas Market Introduction Service (OMIS) is a flexible business tool, letting you use the services of our trade teams, located in our embassies, high commissions and consulates across the world, to benefit your business.

A service package could include::

  • Market, sector advice

  • Analysis of market entry strategies

  • Support during overseas visits

  • Identification of possible business partners

Sectors: Giftware, Jewellery & Tableware
Countries: Far East, Singapore, and Wales
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