Giffords Hall is a family run vineyard producing a full range of English wines in Suffolk, East Anglia. With only a small experience of exporting, Giffords Hall Vineyard applied to join the UK Trade & Investment (UKTI) Food & Drink and Luxury Brand focused GREAT Week Hong Kong & Macao in March 2014 along with 32 other UK companies.
Linda Howard, Director, represented the company on the Mission. She commented: “Exporting to Hong Kong is a key part of our long term business plan. We wanted to find an independent shipper seeking a small volume, niche product for high end customers in Hong Kong.” Once in market and as a new exporter, Linda found the talks on trade marking, market opportunities and consumer research to be particularly useful.
She added: “We received excellent support from UKTI and the mission enabled us to forge a number of lucrative new business connections. We have since received our first order from Hong Kong and have been asked to send samples to further business leads. The mission has given us the confidence to explore the market further and we will absolutely look to participate in future UKTI events. It was an invaluable adventure and well worth the time and expense.”
GREAT Weeks is a programme of trade missions from the UK for the creative, retail, luxury, food and drink sectors. Organised by UK Trade & Investment in collaboration with industry experts in some of the world’s fastest growing markets, GREAT Weeks equip British businesses with the support they need to export overseas. Attendees benefit from gaining access to key decision makers, major buyers and potential partners in a range of countries.
Each visit allows UK companies to build long term relationships and engage in high-level discussions. GREAT Weeks also run in parallel within high-profile events in the region, such as fashion shows or festivals.
To find out more, visit www.events.ukti.gov.uk or follow us at @UKTIFoodDrink and @UKTIRetail
Countries: Hong Kong