Building on the success of our 2013 food and drink feature, we collaborated with industry and government to launch a month long feature aimed at inspiring and supporting food and drink SMEs to expand into new markets.
Last year’s feature saw thousands of companies make use of our free online resources, with over 200 questions answered the discussion forum, and 77% of webinar attendees saying they were more likely to considering exporting as a result.
The focal point of the month will be a free webinar series:
Webinar 1 | The benefits of exporting food & drink – top brands share their stories
Thursday 18th September 14:30-15:30pm
On this webinar speakers from successful exporters, Eat Natural, Brokers Gin and Wessanen UK (Clipper Teas, Whole Earth, Rice Dream & Kallo Rice Cakes) will give details of their export journey. Our case studies will discuss how they got started, the benefits of export to their business and provide some top tips for other businesses looking to begin exporting or expand into new markets:
Webinar 2 | Understanding food labelling for export & the new EU rules
Thursday 25th September 14:30-15:15pm
Hear from Defra’s Head of Food Labelling and labelling & regulation experts Ashbury about what you need to consider when exporting inside and outside the EU, and what the implications are of the new European regulations (FIR) that come into effect from December 2014. Essential viewing for any food business.
Webinar 3 | How to export Dairy
Thursday 2nd October 14:30-15:15pm
Industry expert Hamish Renton will share his top tips for selling dairy products overseas. Hamish is the former Head of Own Brand, Diet & Health at Tescos & now heads up his own boutique marketing business which specialises in Dairy & Free From products. Also hear from two successful British dairy exporters on the challenges, risks and opportunities they face when exporting dairy.
Webinar 4 | How to export Beer
Thursday 9th October 14:30-15:15pm
Hear from the British Beer and Pub Association and then gain insight from the business experiences of two leading British beer exporters, Meantime Brewing Company and multiple Queens award winners Wells & Youngs.
The webinars were supported by a range of new content on Open to Export including a 2014 update of the Food & Drink Federation’s ’10 steps to export success’ which has been viewed thousands of times so far as well as the latest export stats and new case studies.
Partners in the initiative include the Food & Drink Federation (FDF), the Food & Drink Exporters Association (FDEA), The Grocer, the Department for Environment, Food & Rural Affairs (Defra) and UK Trade & Investment (UKTI).
Food and drink is the UK’s largest manufacturing sector with a turnover of over £90bn. However, there is huge untapped potential for export amongst SMEs with only 10% currently exporting.
Click HERE to learn more about exporting food & drink.