So much is moving towards a more vigorous trading relationship with China, and UK companies considering exporting to this huge market have a head start, but its often one they are unaware of.
As the 1.4 billion-strong market begins flexing its muscles, exporting UK businesses are gifted a poll position by the consumer society that calls Britain Ying Guo (literally, Elite Country). As opportunity knocks and the welcome mat is laid out, UK brands are learning fast how to make the right approaches to Chinese partners.
Head of the China desk at The Legal Partners, China communications expert Iris Cai, delivers the annual lecture to the Business Confucius Institute at Leeds University and explains how to make it happen.
For further information, guidance and legal advice when exporting to China, please contact Iris Cai on 07780 672369, Richard Mullett on 0203 755 5288, or check out our website Import Export Law for UK Asia Business