Export week survey results

In November 2014 we interviewed over 400 British exporters at UKTI Export Week events across the country and via the Open to Export user-base to find out what was driving small businesses to export and what influenced their decision to choose a particular market.

Key findings:

  • 78% per cent of business owners and managers believe that 2015 will be better than 2014
  • Most popular regions for expansion are Europe and North America, with 59% and 44% planning to target these markets respectively
  • Business-to-business firms more likely to expand into Africa and South East Asia than business-to-consumer firms
  • 34% of respondents say ‘cultural similarity to the UK’ is a major factor when selecting a new market to enter
  • Decision-making more likely to be based on market research and analysis than any other factor

To download the full report click here

For help with choosing which countries to target and how to find customers, view our free Export Bootcamp market selection webinar:

Planning your campaign : Country selection & launch strategy

Or for more advanced exporters watch our free Emerging Markets webinar series

Topics: Insights & Statistics and Market Research
Export Action Plan