Europe is a hotspot for UK Food & Drink exporters

The FDEA (Food and Drink Exporters Association) is very aware that in recent years UK food and drink exporters have, with very good reason,  been encouraged to focus their efforts on the new and  emerging markets especially in Asia but  believes that there also remains huge opportunities in the EU. Commentators often look at Europe as a block of countries neglecting the vast differences in growth rates for each of the 28 member states.

The GDP growth rate of the EU28 is forecast at 1.6% in 2014 but several Eastern European markets are expected to exceed 2% including Slovakia, Poland, Romania, Hungary and the Czech Republic.  Many of these markets share cultural values with the UK including food tastes and our manufacturers are seen as producers of quality, safe food used to working with some of the most demanding retailers and foodservice operators in the world.

Even whilst the EU 28 was in recession, value added food and drink exports to some EU markets were in double digit growth including in Belgium, Portugal, Poland, Sweden and Bulgaria.  Solid growth was also seen in mature markets such as Ireland, France and Germany and as the economic picture continues to improve .

Partner Country

United Kingdom Pounds

2011

2012

2013

World

18610990402

18688355906

19411802023

Ireland

3154836149

3230027214

3417322961

France

2228145322

1897647940

2084499186

United States

1665359535

1861633030

2005512596

Netherlands

1324181488

1348985613

1433871947

Germany

1279209733

1376338676

1308308140

Spain

948047109

825253173

745220836

Belgium

670845784

754734825

689447832

Italy

523045142

459272608

453194149

Singapore

398328273

402646706

400649484

Hong Kong

401896002

334238387

330799319

With 7 of the Top 10 UK export markets for food and drink in mainland Europe, the FDEA is encouraging UK exporters to take a fresh look at opportunities open to them at our Summer Network Forum taking place on 9 July as part of the International Festival for Business in Liverpool.Source: HMCE/FDF

Here is some insight both for the retailer and the companies who supply them, from Harriet Cohen, Senior Retail Analyst, IGD who will be presenting at our Network Forum.

‘At IGD, we’ve looked ahead to spot the ‘game changers’ that will significantly impact retailers and suppliers in 2014. Innovation has reached supersonic speed, so be ready for transformational developments that will empower shoppers to expect more from the industry.

1. Price comparison – We all know that shoppers want to live better for less, and in today’s online world complete price transparency is in the hands of the shopper.

2. Just for me – Personalisation and targeted marketing is a long talked about revolution that is finally coming of age, with profound implications for shoppers, retailers and suppliers.  As technology continues to advance, customers are expecting more intuitive and relevant solutions every time, which puts them in the driving seat.

3. Augmented life – In 2014 more wearable computing devices will be introduced to the market, changing how we communicate and revolutionising our daily lives.  The fusion between online and offline worlds continues with smartphones and tablets now ubiquitous. Google Glass is the gadget revolution that could really make seamless happen in-store with a new wave of augmented reality apps that will come to life thanks to the hands-free nature of the device.

4. David vs. Goliath  – As disruptive and agile start-ups continue to emerge, big businesses increasingly need new tricks to compete effectively – scale is no longer an absolute advantage.

5. The currency of trust – Trust is a tangible asset for retailers. There is no guarantee but over time, an ethical strategy can pay big dividends through shopper loyalty.’

For more information click here.

Sectors: Food & Drink
Countries: Central Europe, Czech Republic, Europe, Hungary, Poland, Slovakia, and Slovenia
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