DELADA launching a new fashion label in Milan

UK Trade & Investment (UKTI) has helped UK luxury fashion brand DELADA secure a showroom and agent in Italy.

UK luxury fashion brand DELADA designs affordable luxury clothing for women between the ages of 30 and 45. Artist Lada Komarova started the Surrey-based company in 2010 and it now sells its designs to customers in the US, Russia and the UK.

With the goal of finding a way into the Italian market, DELADA contacted UK Trade & Investment (UKTI) in Italy in September 2012. UKTI suggested that the company commission an Overseas Market Introduction Service (OMIS) report, and then introduced Lada to seven potential agents. Not long after, DELADA was signed on by an established multi-brand agent with showroom space in Milan who represents some of the fashion industry’s biggest names.

“Without the assistance of UKTI’s advisers, we wouldn’t have attracted the attention of such a well-connected and influential Italian agent as quickly as we did,” says Lada. “Thanks to their support, I have even more confidence that our brand will take off in Italy. I would advise any brand considering exporting to get in touch with UKTI and consider commissioning an OMIS report. The detailed research we got made all the difference to our success.”

Read the full case study detailing how UKTI helped DELADA.

For further information about DELADA please visit:


If you are interested in developing your business overseas please contact your local International Trade Advisor for assistance.

Sectors: Clothing & Footwear and Fashion Design
Countries: Italy and South East England
Topics: Getting Started
Export Action Plan