Culture in International Business (video)
Why does culture matter in international business?
How can I create a good impression when I meet an overseas contact for the first time?
What do I need to be aware of in meetings?
What cultural aspects should I take into account for follow-up and developing a longer term relationship with international contacts?
How can I improve my cultural knowledge and intercultural skills?
To watch the full video series at Guru Online, please click here. (Guru Online will open in a new window.)