Culture in International Business (video)

The following videos offer insight from Regional Language Network London (RLN) on culture in international business. They are part of a larger video series, available at Guru Online.

Why does culture matter in international business?


How can I create a good impression when I meet an overseas contact for the first time?


What do I need to be aware of in meetings?


What cultural aspects should I take into account for follow-up and developing a longer term relationship with international contacts?


How can I improve my cultural knowledge and intercultural skills?



To watch the full video series at Guru Online, please click here. (Guru Online will open in a new window.)


Topics: Business Development, Export Process, Getting Started, and Management
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