Culture and heritage sector in Greece

Influx of museum/cultural sector tenders connected to the release of EU funds and Greek government’s commitment to enhance and improve cultural sector product because of link to tourism.

Market overview

According to the Hellenic Statistical Authority (ELSTAT), during the period January-April 2013, visitors to Greek museums reached 833,105 in total, presenting a rise of 19% in comparison with the same period in 2012, while at archaeological sites the number of visitors was over one million last year and reached 1,147,841 presenting a rise of 35,4%. Total revenues reached 5,431,269 Euros, an increase of 22.7% compared to the period January-April 2012.

Greece’s cultural/museums sector is undergoing a period of modernisation driven mainly by the broader dissemination and better absorption of EU funds and the sector’s link to tourism. Public and private museums and many of the country’s regional archaeological museums and municipal authorities are currently announcing international tender procedures for services ranging from collection digitisation to audience/strategy development, museum refitting, marketing, exhibition design, web/mobile application development and the creation of virtual museums to name but a few.

The new NSRF (2014-2017) is expected to include a significant amount of cultural sector funding for Greece a development which will drive a further increase in the demand for digitisation, web-based applications, interactive technology, audio and visual exhibits and other related projects.

There are a number of Greek companies involved in providing interesting and innovative products and services in the sector but as with all creative industry stakeholders there is always scope for overseas partnerships and collaborations both in the long-term and for specific projects/products.

The UK is known for its know-how and expertise in this field; UK museums and heritage sites are renowned both for their audience development & user-oriented services and are also leaders in the provision of services and applications relating to the use of new technology in the sector.

Key opportunities

  • new NSRF (2014-2017) expected to include a large amount of cultural sector funding

  • drive by Greek government to enhance cultural product due to its link to tourism

  • large number of tenders being announced on a regular basis for various cultural/museum sector projects

  • services ranging from archive digitisation to strategy/audience development, exhibition design and refitting, web/mobile application development, virtual museums, visual and audio exhibits and others

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Getting into the market

UK companies interested in expanding into the Greek cultural sector and exploring the interesting and advantageous opportunities are encouraged to establish contact with their Greek counterparts on a more long-term basis rather than consider the possibility in view of a specific tender or project. Also, tender documents are often in Greek and processes complex and bureaucratic; having a Greek partner already in place would be of huge benefit in terms of local market expertise, language, and knowledge of procedures and processes.

UKTI Greece welcomes feedback from UK companies on whether they would participate in a B2B networking event organised by UKTI Athens team, either in Greece or in London with main players in the Greek market.

We would also encourage UK companies to send trade literature and marketing material on the occasion of any culture/heritage event organised at our Embassy.

More about doing business in Greece


Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS).

To commission research or for general advice about the market, get in touch with our specialists in country – or contact your local international trade team.

UKTI Events

UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows.

UKTI Greece Webinar – Presentation of major oil & gas projects in the region (19 September 2013) – details will be published soon on our Events pages for Greece or Oil & Gas.

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Useful links

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Countries: Greece
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