County Durham firm eyes new markets

A County Durham firm specialising in “blue room” technology has its eye on new overseas markets with the help of UK Trade & Investment (UKTI).

Third Eye Technologies, in Durham, has developed an immersive reality technology module – the Blue Room ISV – that allows 360 degree immersion with no additional equipment such as goggles or headsets needed by participants. This enables them to be placed physically in an environment replicating the “real world” allowing them to navigate through at their own discretion and interact with scenarios.

The company has developed platforms in conjunction with a number of the world’s leading organisations in various sectors including defence and security, consumer research, oil and gas and medical and discussions have begun in a number of overseas markets, including the UAE and Qatar, with regard to the delivery of the technology.

An interesting and important feature of the technology is that within a very short time of participants entering the Blue Room, they behave as they would in the real world.

The company turned to UKTI to help it develop routes into various overseas markets and benefitted from the support of the Passport to Exportinitiative and Gateway to Global Growth (G3)programme. It also commissioned Overseas Market Introduction Service (OMIS)reports to research opportunities in the United Arab Emirates (UAE).

Third Eye recently installed a Blue Room training module for the Ministry of Defence (MoD) at RAF Leeming for Forward Air Control applications. It was visited by the NATO (North Atlantic Treaty Organisation) accreditation team who were impressed by its design and capabilities, which significantly enhance current training practices by taking trainees closer to reality in both land-based and air programmes.

This has led to significant progress in the company’s dealings with a number of the world’s major defence and security companies, which has led to contractual discussions in the UAE and wider Gulf region.

The company has also completed the development of a platform that allows CAD models to be transported into the Blue Room so that critical assets can be replicated in details for applications such as design, training and security on oil and gas plants, nuclear installations and process industries generally.

Paul Smith, Managing Director at Third Eye, explained:

“Third Eye Technologies has valued the assistance of UKTI, its expertise and guidance, particularly in relation to the Middle East market and the UAE where its input and advice has been invaluable.

“As a result, significant traction has been generated and we have appointed AES (Adroit Engineering Services), based in Dubai, to be responsible for technical support and recently appointed John Fyfe as international development director based in the UAE, to take advantage of the opportunities there based on a major licence agreement currently being finalised.

“The core business strategy is to secure licensing partners who hold a strong position in our target markets, as we believe that the Blue Room technology offers an innovation that delivers significant competitive advantage and I would encourage companies to visit our website – – to view demonstrations of the technology.”

Jeff Thompson, one of UK Trade & Investment’s International Trade Advisers, said:

“Working with Third Eye Technologies over the past four years has been quite exhilarating as they are always breaking new ground and making technical advances.

“By commissioning OMIS reports and using the support available from Passport and G3, Third Eye has been able to find out what is required by customers in its target markets and to build the all-important relationships enabling it to gain the essential research and routes to market.

“We hope the company’s success will inspire others to follow in its footsteps and, of course, the first stop should always be UKTI – we’re here to help every step of the way.”


For more information about the wide range of support services available through UK Trade & Investment to help your company succeed overseas call the North East International Trade Hotline on 0845 05 05 054 or email:

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Sectors: Events & Attractions and Technology
Countries: North East England
Topics: Business Development, Getting Started, and Innovation
Export Action Plan